The Future is Here: How AI Agents are Replacing Humans and Making Advertising More Effective

Modern marketing is shifting towards performance-based advertising optimization. Advertising platforms like Google Ads and Facebook Ads utilize AI to identify the most suitable audience. In this process, offline conversions play a crucial role by providing platforms with valuable signals about real user actions.

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Why are offline conversions so important?

JavaScript conversions have limited value (e.g., value = 100), often reflecting initial steps of a customer, such as registration or subscription. In contrast, offline conversions capture:

• Purchases
• Repeat inquiries
• Signing large contracts

Example: By assigning an offline conversion a value of value = 10,000, the business helps the AI optimize campaigns more effectively using the ROAS (Return on Advertising Spend) system.

Key factor: Speed of qualified lead data transfer

For AI training, it is crucial to promptly send data on qualified leads — leads with a high likelihood of conversion.

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Example of smart advertising in the future:

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A good example of the development and future of advertising is the Unified Performance Campaign (UPC) in Google Ads. This is a prime example of "smart advertising" of the future, which becomes more precise and effective thanks to the use of advanced technologies and artificial intelligence algorithms.

Key benefits of Unified Performance Campaign (UPC):

• Accurate targeting: Ads are shown to the audience with the highest likelihood of conversion.
• Budget optimization: Redistribution of funds to the most effective channels.
• Increased ROI: Focus on high-quality leads.
• Automation of key phrases: Adjustments based on offline-conversion data.

Some marketers prefer manual settings, fearing loss of control.

Reasons:

• Insufficient data on offline conversions.
• Inadequate AI training.

Result: Without quality data, automation may fall short compared to manual adjustments.

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Existing skepticism and its causes

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Despite the clear advantages of Unified Performance Campaigns (UPC), there remains significant skepticism from advocates of manual campaign setups. Many marketers prefer to control every aspect of a campaign manually, fearing a loss of efficiency when transitioning to automated solutions.

However, this skepticism is often rooted in several factors:

• Insufficient attention to offline conversion signals: Without the proper transfer of high-quality offline conversion data, AI advertising platforms lack the information needed for optimization.
• Inadequate training of AI platforms: Without accurate and timely data transfer, AI cannot fully learn and improve campaign performance.

As a result, campaigns based on automation without high-quality data inputs may yield poorer results than manually managed campaigns. However, this is not a flaw of the technology itself, but rather an issue with its improper use.

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Two Smart Assistants from Adpal

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Adpal provides two smart assistants, each specializing in solving specific tasks:|
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1. Adpal Insight — AI Analyst Agent

• Activity monitoring: Tracks visitors' behavior on the site, analyzing their actions and interests.
• Comparative analysis: Compares the effectiveness of different advertising campaigns based on multiple metrics.
• Budget recommendations: Suggests where to increase investment and where to reduce the budget without losing effectiveness.
• Real-Time response: Reacts instantly to changes in visitor behavior, allowing quick adjustments to promotion strategies.
• Keyword optimization: Based on offline conversion data and user behavior, the AI agent can recommend changes in keywords to improve campaign performance.

Adpal Insight effectively replaces the role of a human assistant for marketers. Thanks to it, a marketer, sales department head, or small business owner can independently manage advertising campaign performance, quickly redistribute budgets, and stop inefficient spending.
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2. Adpal PromoBot — Chatbot for First Contact

Adpal PromoBot is a specialized chatbot that operates through the Telegram platform. It helps the sales department quickly establish the first contact with a potential client before they turn to competitors. Key features of PromoBot:

• Instant response: Automatically engages with the visitor, answers their questions, and collects important information.
• Collaborative work: A team of specialists, such as the sales department, can view the conversation in real time and smoothly join the dialogue at any moment.
• Customer retention: Increases the likelihood that the potential client will stay on your site and take the desired action.
• Data transfer to advertising platforms: Informs advertising platforms about the most valuable clients, improving targeting algorithms.
• Impact on keywords: The collected information can be used to refine and adjust keywords, improving ad relevance.

With PromoBot, you not only capture the client's attention at a critical moment but also quickly transmit information about this interaction to advertising platforms as offline conversions with higher value. This allows the AI of advertising platforms to better understand your audience and attract similar clients.

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ROAS application and budget optimization

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Using ROAS (Return On Ad Spend) methods with offline conversions greatly enhances advertising campaign results. Besides providing accurate conversion data, it is essential to manage the budget effectively and allocate resources to the most productive channels.

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Task for AI Agents: Budget comparison and redistribution

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Once offline conversion data is received, it’s crucial to determine which campaigns bring the most valuable customers. Adpal Insight assists by providing analytics and recommendations on budget redistribution. Additionally, AI agents can analyze the performance of keywords and suggest adjustments based on offline conversion data, improving ad relevance and boosting conversions.

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The Future is AI Agents

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Currently, lead qualification and budget optimization often require input from sales and marketing teams. However, with Adpal's intelligent assistants, these processes become more automated and efficient.

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How AI Agents will change lead qualification and budget optimization

• Automated communication: PromoBot handles initial lead interactions, gathering information and maintaining engagement.
• Instant data transfer: The collected data is immediately sent to advertising platforms as offline conversions.
• Customer retention: Increases the likelihood that the potential client will stay on your site and take the desired action.
• Data transfer to advertising platforms: Informs advertising platforms about the most valuable clients, improving targeting algorithms.
• Impact on keywords: The collected information can be used to refine and adjust keywords, improving ad relevance.

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Conclusion

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Adpal Insight is your trusted partner in optimizing advertising campaigns. It answers critical questions and delivers valuable recommendations, empowering you to make informed decisions and improve business performance.

Using Insight, you can:

• Improve tracking of advertising traffic.
• Respond quickly to changes in traffic.
• Optimize advertising spend.
• Strengthen high-performing channels.
• Increase your website's conversion rate.

Don't miss the opportunity to improve your campaign results with modern technologies. Join the users of "Insight" today!

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