This is the traffic that comes to your website through paid advertising, such as Yandex Direct or Google Ads. When you pay to have your site displayed in search results or on social platforms, it is called paid traffic.

Example: If you run an ad on Yandex Direct for the query "best running shoes" and someone clicks on your ad, that person is counted as part of your paid traffic.

This traffic comes to your website from other web resources. For example, if another company links to your site or your site is mentioned in an article, visitors who click on that link become part of your referral traffic.

Example: If a blog publishes a review of your product and includes a link to your site, visitors who click on that link are considered referral traffic.

This is traffic that comes to your site from search engines like Yandex or Google when people find it without any paid ads. This typically happens due to quality search engine optimization (SEO), which helps your site rank high in search results.

Example: If someone searches for "best running shoes [company name]" on Yandex and clicks on your site that appears in the results, that is considered organic traffic.

Direct traffic comes from people who visit your website by typing its URL directly into their browser or by clicking on a bookmark. These users have not clicked on ads or searched for you in search engines—they already know about your site.

Example: If someone learns about your business from a friend and types your website directly into their browser, that counts as direct traffic.