Lead Qualification
Don't waste your advertising budget
Increase sales by directing resources to those traffic sources that actually bring leads interested in your products and services
Optimize Expenses
Increase sales by directing resources to those traffic sources that actually bring leads interested in your products and services
Optimize Expenses
A qualified lead is a customer with a genuine need for your product or service. While many companies track all incoming inquiries from advertising sources, only a small fraction of them hold real potential for business growth.
It is a prospective client whose actual need for your product has already been confirmed. Entrepreneurs or sales teams identify such leads by processing all inquiries and assessing their level of interest.
Optimizing advertising based solely on the number of inquiries can create a false sense of a campaign’s success
For example, the first ad campaign generated 10 inquiries at 500 rubles each, while the second brought in just one inquiry for 5,000 rubles. At first glance, the first campaign seems more effective. However, if the only customer who made a purchase came from the second campaign, it means the budget for the first campaign was wasted.
What matters is not the quantity of inquiries but their quality
Only 25% of all inquiries are qualified leads, while the remaining 75% do not result in sales.
AdPal helps businesses reduce costs on unqualified inquiries and focus resources on the leads that truly matter for growth.
AdPal empowers businesses to focus on qualified leads by revealing which advertising sources truly deliver results — down to the analysis of specific keywords.
With AdPal, you can allocate your advertising budget more effectively, channeling it toward the sources that bring real value.
AdPal tracks the performance of every advertising channel, right down to the keyword level.
Use the insights to quickly reallocate resources to the campaigns and ads that bring in qualified clients
No complex setup or CRM integration is needed to identify the effectiveness of your advertising
Maximize your marketing impact with AdPal. See how our innovative platform can drive growth and profitability for your business
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