6 Common Questions Answered by the AI Agent "Insight"—and How It Works

• Which pages attract or repel customers?
• Which channels are the best?
• Which channels are ineffective?
• Why isn’t traffic being tracked?
• Why am I not getting leads?
• Why has traffic decreased?

Adpal Insight is an AI assistant designed to help you understand and improve the effectiveness of your advertising campaigns. It answers common questions and provides valuable recommendations. Let’s explore how it works and the questions it can answer.

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1. Why is part of my advertising traffic not being tracked?

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Every day, Insight checks if visitors from advertising sources (Google, Bing, MSN, Facebook, Instagram, etc.) are arriving at your site without tracking tags like UTM parameters.
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What does this mean?

Without UTM tags in your links, you cannot accurately determine where visitors came from.

How does Insight help?

It identifies these cases and reports their frequency:

• 10-30 cases: Low-level issue
• 30-50 cases: Medium-level issue
• Over 50 cases: High-level issue

Benefit for you:

Allows you to fix links and set up UTM tags for precise advertising performance tracking.

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2. Why has the number of visitors from advertising suddenly decreased?

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Traffic decline can be caused by several factors: campaign pauses, budget depletion, or decreased creative performance.

How does Insight help?

Each day, the agent compares the number of clicks over the past 7 days with the previous day's data. If a sharp decline is detected, it sends an alert:

• 20-50% decrease: Low level
• 50-80% decrease: Medium level
• Over 80% decrease: High level

Benefit for you:

Quickly respond to ad issues such as paused campaigns or depleted budgets.

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3. Why am I not receiving leads?

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A situation where there is traffic but no conversions may indicate low-quality traffic or issues with the offer.

How does Insight help?

The agent tracks the number of clicks from ads that do not result in conversions:

• 15-30 clicks without leads: Low level
• 30-50 clicks: Medium level
• Over 50 clicks: High level

Benefit for you:

Helps identify underperforming channels and optimize or reallocate your budget.

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4. Which advertising channels bring the highest-quality customers?

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Not all advertising channels are equally effective. Some bring in higher-quality leads who are more likely to take targeted actions.

How does Insight help?

The agent generates a list of the top 10 advertising channels that bring the most qualified leads.

Benefit for you:

This data helps you invest more resources into the channels that deliver the best results.

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5. Which advertising channels waste budget by bringing low-quality leads?

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Ineffective advertising channels may generate a large volume of traffic but fail to lead to significant conversions, resulting in wasted budget.

How does Insight help?

Every month, the agent generates a list of the top 10 worst channels that bring in unqualified leads or fail to deliver conversions.

Benefit for you:

You can reduce or reallocate the budget to improve advertising efficiency.

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6. Which pages on my site attract customers, and which drive them away?

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User interaction with your website directly impacts conversion. Some pages may contribute to lead generation, while others may increase visitor churn.

How does Insight help?

In the future, the agent will analyze user journeys on the website and provide data on the most effective and problematic pages.
(This feature is under development.)

Benefit for you:

This will help improve the user experience, optimize pages, and increase overall conversion rates.

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Conclusion

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Adpal Insight is your trusted partner in optimizing advertising campaigns. It answers critical questions and delivers valuable recommendations, empowering you to make informed decisions and improve business performance.

Using Insight, you can:

• Improve tracking of advertising traffic.
• Respond quickly to changes in traffic.
• Optimize advertising spend.
• Strengthen high-performing channels.
• Increase your website's conversion rate.

Don't miss the opportunity to improve your campaign results with modern technologies. Join the users of "Insight" today!

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